For some women, large breasts make them feel fat. Others feel like they can’t comfortably wear certain shirts and tops. One woman interviewed said that she can’t wear some t-shirts because the images on the shirt will appear stretched out.

Wacoal’s new CuCute bra helps flatten the overall appearance of a woman’s chest, making it a perfect product for women who don’t want their chests to stand out. Because their product has hit a niche that has pretty much gone unexploited, Wacoal says that the sales so far have been doubled their expectations.

Here is a before/after picture of how the CuCute Bra worked for actress Yumi Usui:

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